We all know Spain for its scenic Mediterranean coast, interspersed with vibrant resort cities and hugged by crystal-clear seas, but if you’ve been to the Iberian country in the past three or four years, you’ve probably noticed how shockingly expensive and busy it’s become.
From an average overnight rate of $201 in Barcelona to unsustainable levels of overtourism in the trendy vacation island of Mallorca, where anti-tourist sentiment has been dangerously brewing, we wouldn’t be the first in line to board that flight.
Luckily, there’s an exciting Spain dupe tucked away in the much more offbeat, lesser-known Southeastern corner of Europe causing quite the commotion lately, and if we must add, it’s way cheaper and less crowded:
Bulgaria Is All The Rage This Year!
When you think of Bulgaria, you probably conjure up images of wintry landscapes, Soviet-style concrete blocks, and Orthodox piousness.
While there is some truth to that, something most people don’t know is that it turns into a summer paradise in the warmer months.
Were you even aware that Bulgaria’s coastline on the Black Sea extends for an uninterrupted 235 miles and is lined with quaint beach towns that just couldn’t be further apart from the stereotypical grayed-out, war-torn version of Eastern Europe?
Or that, for instance, it’s about as warm as the Mediterranean, if not warmer?
We kid you not:
Some cities along the coast have an average daily maximum of 84.2°F and lows of 66.2°F, and if you’re pondering whether to pack an extra jumper or two ‘just in case’ it gets chilly, baby, you better save space in your carry-on for some more swim shorts instead.
Not to brag, but no other travel news website stays on top of travel trends like Travel Off Path, and we reported a couple of years ago on how the Black Sea is a new Mediterranean in the making, and we’re glad to see others are finally catching on:
Why This Lesser-Known Country Is So Trendy Right Now
- It’s cheaper
- It’s beautiful
- It’s not as crowded
This year, The New York Times featured this part of the world in their list of ‘best places to travel’ in 2025, while CEO for Europe-based travel agency TUI was recorded stating Bulgaria ‘could rival holiday hotspots such as Mallory and Menorca’ in summer.
Newcomers are also taking to social media in droves to showcase Bulgaria’s beauty: on TikTok alone, the hashtag #bulgaria alone has racked up over 2.5 million posts.
Users will share their captures of sandy beaches, sleepy coastal villages that seem frozen in time, and stunning nature yet to meet the spoils of mass tourism.
Some of the most popular TikTok’s, however, refer to Bulgaria’s affordability as a beach destination, compared to Spain, Italy or Greece.
This post by TikTok user @heroiisa in particular highlights Varna as an inexpensive summer getaway, where accommodation prices range from only $8 to $30-a-night, meals cost between $5 and $12 in local restaurants, and the beaches look untarnished, with crystal-clear waters:
@heroiisa BUDGET TRAVEL GUIDE TO VARNA, BULGARIA✈️ Varna is one of the best places to visit when you are young and on a budget!✨ All prices are in USD and based on a realistic budget for BUDGET travelers in Varna, Bulgaria💸 🏨Accommodation: $8 to $30/night per person if you stay in a hostel dorm or share an apartment or a double room in a cheap guesthouse/hotel with someone. This depends on the season, the lower end of the prices is for shoulder season (April-June or September-October) and the higher end for high season (July-August). 🍛Food: there are plenty of options for $5 to $12/meal. If you cook, you can do it even cheaper than this! ☀️Activities: $0-20 depending on what you want to do! I didn’t spend much money on activities in Varna because there are many free things to do but there are also some paid activities you can do depending on your budget. 🚌Getting there: You can get to Varna by bus or train from other popular Bulgarian destinations and cities like Sofia, Burgas, or Plovdiv. Bus and train tickets depend on the route but are usually very affordable ($2-12). ✈️Flights: When it comes to flights, you can fly into Burgas, Sofia, Plovdiv, or Varna from many European cities with Ryanair or Wizz Air and then take public transportation to Varna. It’s also an option to fly somewhere else in the Balkans and take public transportation from there if you have time for a longer trip.
That’s an account by a single traveler, but Budget Your Trip, our own preferred platform for tracking prices across different countries, corroborates that Bulgaria is indeed on the cheaper end when it comes to summer destinations.
More specifically, tourists will spend an average $27 on meals per day, unless they’re traveling luxuriously (in that case, they should budget $73), and $72 on hotels, for total week-long travel expenses of $1,076 for two people (or the equivalent in Bulgarian lev).
Where To Go In Bulgaria In Summer?
- Sunny Beach
- Nessebar
- Varna
- Burgas
- Sveti Vlas
There are countless world-class destinations to pick from if you’re skipping Spain and heading to Bulgaria this year.
If you seek Old World charm and culture, visit the picture-perfect, cobbled Nessebar. This walled city occupies the end of a narrow peninsula and has a rich history dating back several millennia and comprising periods of Thracian, Greek, and Roman rule.
Its ensemble of Byzantine churches and fortifications are a UNESCO World Heritage Site, and the hotel-lined South Beach, a short drive from the Old Town, has been awarded Blue Flag status, owing it to its cleanliness.
Looking for a traditional beach getaway instead, Mallorca-style?
Sunny Beach is not an island, though it is, as the name indicates, a sun-drenched resort development unfolding along an azure Black Sea packed with beach bars, where beer costs as cheap as $2, and a waterfront 3-star Hotel Zaara will only set you back by $35-a-night.
Keen on an all-inclusive deal instead?
HI Hotels Imperial Resort has nightly rates from a shockingly affordable $80 this June, all meals included, and access to all resort areas, including the pool and fitness center.
We’re not going to lie to you: Sunny Beach can get a bit crowded in summer, not due to an influx of foreign tourists but due to its popularity with Bulgarians (and the neighboring Romanians) themselves. So, for some peace and quiet and more exclusivity, there’s Sveti Vlas to the northeast.
A laid-back yacht marina boasting a plethora of dining options, and several long miles of untouched fine, golden sands, it has 5-star hotels from $66 per night––check out the Garden of Eden Complex.
For a city break, our top picks are Burgas and Varna, the largest conurbations on the Bulgarian coast, and two bustling Black Sea ports famous for their ancient heritage––even the Starbucks in Varna is built on top of Roman relics!––and thriving nightlife.
They’re also the gateway to the coast, hosting low-cost flights from numerous European destinations in the high season, starting in May.
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This article originally appeared on TravelOffPath.com
Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.
