Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality – even in low light situations – for all. Inheriting the contemporary colour science and artistic modes from professional Sony cameras, shoot true-to-life vivid images with your personal style.
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the contemporary Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject at the same time as shooting photos or recording videos. As well as, the Alpha 7 IV shoots at as much as 10 frames per second with fast buffer clearance to capture the most efficient moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a sophisticated design, the Alpha 7 IV features a fast and clear 3.69M dots electronic viewfinder, a brand new 3” vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a at ease and stable shooting enjoy. With the inclusion of Sony’s intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and concentrate on your creativity.
VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at as much as 60p with full pixel readout and no binning for the most efficient quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and simplicity of editing. Paired with blazing fast Real-time autofocus technology, track your subject’s eye in motion with ease – it really works for humans, animals, and birds. The Alpha 7 IV also includes distinctive video tools such as breathing compensation, a digital audio interface to connect professional audio microphones and a warmth dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at as much as 4K15p or Full HD 60p with out the desire for a capture card to keep you attached along with your target market always. With the contemporary USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automated Bluetooth image backup mode in this streaming camera, transfer and share in an instant your images with the arena.
Make a choice from 40+ Sony native full frame lenses to unleash your creativity. Designed in particular for Sony cameras, enjoy the most efficient quality and shooting enjoy with Sony lenses.